@@ -2,9 +2,11 @@ site

 .bundle

 .DS_Store

 .sass-cache

-test

 source/_stash

 source/stylesheets

+source/javascripts/libs/node_modules

+source/javascripts/libs/syntax-highlighter

 vendor/ruby

-vendor/ruby

-vendor/ruby

+_cache

+.gist_cache

+public

@@ -1,4 +1,4 @@

-source :rubygems

+source "http://rubygems.org"

 gem 'rake'

 gem 'jekyll'

@@ -8,6 +8,5 @@ gem 'haml', '>= 3.1'

 gem 'compass', '>= 0.11'

 gem 'rubypants'

 gem 'rb-fsevent'

-gem 'guard-shell'

 gem 'guard-livereload'

 gem 'serve'

@@ -3,7 +3,7 @@ GEM

   specs:

     RedCloth (4.2.7)

     activesupport (3.0.7)

-    addressable (2.2.5)

+    addressable (2.2.6)

     chunky_png (1.2.0)

     classifier (1.3.3)

       fast-stemmer (>= 1.0.0)

@@ -24,10 +24,8 @@ GEM

       em-websocket (~> 0.2.0)

       guard (>= 0.2.2)

       json (~> 1.5.1)

-    guard-shell (0.1.1)

-      guard (>= 0.2.0)

     haml (3.1.1)

-    i18n (0.4.2)

+    i18n (0.6.0)

     jekyll (0.10.0)

       classifier (>= 1.3.1)

       directory_watcher (>= 1.1.1)

@@ -37,19 +35,21 @@ GEM

     liquid (2.2.2)

     maruku (0.6.0)

       syntax (>= 1.0.0)

-    rack (1.2.2)

-    rake (0.8.7)

+    rack (1.3.0)

+    rake (0.9.0)

     rb-fsevent (0.4.0)

     rdiscount (1.6.8)

     rubypants (0.2.0)

     sass (3.1.1)

-    serve (1.0.0)

-      activesupport (~> 3.0.1)

-      i18n (~> 0.4.1)

-      rack (~> 1.2.1)

-      tzinfo (~> 0.3.23)

+    serve (1.1.0)

+      activesupport (~> 3.0.7)

+      i18n (~> 0.6.0)

+      rack (~> 1.3.0)

+      tilt (~> 1.3.1)

+      tzinfo (~> 0.3.27)

     syntax (1.0.0)

     thor (0.14.6)

+    tilt (1.3.2)

     tzinfo (0.3.27)

 PLATFORMS

@@ -59,7 +59,6 @@ DEPENDENCIES

   RedCloth

   compass (>= 0.11)

   guard-livereload

-  guard-shell

   haml (>= 3.1)

   jekyll

   rake

@@ -1,4 +1,3 @@

 guard 'livereload', :api_version => '1.6' do

-  watch(/public\/stylesheets\/(.*)\.css/);

-  watch(/public\/(.*)\.(js|html|png|jpg|gif|jpeg|ttf|otf|woff|svg)/i);

+  watch(/public\/\S[css|js|html|png|jpg|gif]/)

 end

@@ -1,6 +1,5 @@

 require "rubygems"

-require "bundler"

-Bundler.setup

+require "bundler/setup"

 port        = "4000"      # preview project port eg. http://localhost:4000

 site        = "public"    # compiled site directory

@@ -104,7 +103,7 @@ end

 desc "Watch the site and regenerate when it changes"

 task :watch do

-  system "trap 'kill $jekyllPid $guardPid $compassPid' Exit; jekyll --auto & jekyllPid=$!; sleep 0.5; compass watch & compassPid=$!; guard & guardPid=$!; wait"

+  system "trap 'kill $jekyllPid $guardPid $compassPid' Exit; jekyll --auto & jekyllPid=$!; compass watch & compassPid=$!; guard & guardPid=$!; wait"

 end

 desc "generate and deploy website via rsync"

@@ -1,8 +1,7 @@

 source: source

 destination: public

 markdown: rdiscount

-pygments: false

-permalink: pretty

+pygments: true

 url: http://yoursite.com

 title: My Octopress Blog

@@ -10,7 +9,7 @@ author: Your Name

 email: you@domain.com #Add your email (optional) for the atom feed

 simple_search: http://google.com/search

-recent_posts: 10

+recent_posts: 20

 twitter_user: imathis

 tweet_count: 3

@@ -19,9 +18,8 @@ show_replies: false

 delicious_user:

 delicious_count: 3

-pinboard_user: designenthusiast

+pinboard_user: imathis

 pinboard_count: 3

-disqus_short_name: imathis

-

+#disqus_short_name: designenthusiast

 google_analytics_tracking_id:

new file mode 100644

@@ -0,0 +1,109 @@

+#

+# Author: Josediaz Gonzalez - https://github.com/josegonzalez

+# Source URL: https://github.com/josegonzalez/josediazgonzalez.com/blob/master/_plugins/blockquote.rb

+# Modified by Brandon Mathis

+#

+require './_plugins/titlecase.rb'

+module Jekyll

+

+  # Outputs a string with a given attribution as a quote

+  #

+  #   {% blockquote John Paul Jones %}

+  #     Monkeys!

+  #   {% endblockquote %}

+  #   ...

+  #   <blockquote>

+  #     Monkeys!

+  #     <br />

+  #     John Paul Jones

+  #   </blockquote>

+  #

+  class Blockquote < Liquid::Block

+    FullCiteWithTitle = /([\w\s]+)(https?:\/\/)(\S+\s)([\w\s]+)/i

+    FullCite = /([\w\s]+)(https?:\/\/)(\S+)/i

+    Author =  /([\w\s]+)/

+

+    def initialize(tag_name, markup, tokens)

+      @by = nil

+      @source = nil

+      @title = nil

+      if markup =~ FullCiteWithTitle

+        @by = $1

+        @source = $2 + $3

+        @title = $4.titlecase

+      elsif markup =~ FullCite

+        @by = $1

+        @source = $2 + $3

+      elsif markup =~ Author

+        @by = $1

+      end

+      super

+    end

+

+    def render(context)

+      output = super

+      if @by.nil?

+        '<blockquote><p>' + output.join + '</p></blockquote>'

+      elsif !@title.nil?

+        '<blockquote><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong>' + '<a class="source" href="' + @source + '">' + @title + '</a></cite></p>'

+      elsif !@source.nil?

+        '<blockquote><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong>' + '<a class="source" href="' + @source + '">source</a></cite></p>'

+      else

+        '<blockquote><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong></cite></p>'

+      end

+    end

+  end

+

+  # Outputs a string with a given attribution as a pullquote

+  #

+  #   {% blockquote John Paul Jones %}

+  #     Monkeys!

+  #   {% endblockquote %}

+  #   ...

+  #   <blockquote class="pullquote">

+  #     Monkeys!

+  #     <br />

+  #     John Paul Jones

+  #   </blockquote>

+  #

+  class Pullquote < Liquid::Block

+    FullCiteWithTitle = /([\w\s]+)(http:\/\/|https:\/\/)(\S+)([\w\s]+)/i

+    FullCite = /([\w\s]+)(http:\/\/|https:\/\/)(\S+)/i

+    Author =  /([\w\s]+)/

+

+    def initialize(tag_name, markup, tokens)

+      @by = nil

+      @source = nil

+      @title = nil

+      if markup =~ FullCiteWithTitle

+        @by = $1

+        @source = $2 + $3

+        @title = $4

+      elsif markup =~ FullCite

+        @by = $1

+        @source = $2 + $3

+      elsif markup =~ Author

+        @by = $1

+      end

+      super

+    end

+

+    def render(context)

+      output = super

+      if @by.nil?

+        '<blockquote class="pullquote"><p>' + output.join + '</p></blockquote>'

+      elsif @title

+        '<blockquote class="pullquote"><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong>' + ' <a class="source" href="' + @source + '">' + @title + '</a></cite></p>'

+      elsif @source

+        '<blockquote class="pullquote"><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong>' + ' <a class="source" href="' + @source + '">source</a></cite></p>'

+      elsif @by

+        '<blockquote class="pullquote"><p>' + output.join + '</p></blockquote>' + '<p><cite><strong>' + @by + '</strong></cite></p>'

+      end

+    end

+  end

+end

+

+Liquid::Template.register_tag('blockquote', Jekyll::Blockquote)

+Liquid::Template.register_tag('pullquote', Jekyll::Pullquote)

+

+

new file mode 100644

@@ -0,0 +1,65 @@

+module Jekyll

+

+  class CategoryIndex < Page

+    def initialize(site, base, dir, category)

+      @site = site

+      @base = base

+      @dir = dir

+      @name = 'index.html'

+

+      self.process(@name)

+      self.read_yaml(File.join(base, '_layouts'), 'category_index.html')

+      self.data['category'] = category

+

+      category_title_prefix = site.config['category_title_prefix'] || 'Category: '

+      self.data['title'] = "#{category_title_prefix}#{category}"

+    end

+  end

+

+  class CategoryList < Page

+    def initialize(site,  base, dir, categories)

+      @site = site

+      @base = base

+      @dir = dir

+      @name = 'index.html'

+

+      self.process(@name)

+      self.read_yaml(File.join(base, '_layouts'), 'category_list.html')

+      self.data['categories'] = categories

+    end

+  end

+

+  class CategoryGenerator < Generator

+    safe true

+

+    def generate(site)

+      if site.layouts.key? 'category_index'

+        dir = site.config['category_dir'] || 'categories'

+        site.categories.keys.each do |category|

+          write_category_index(site, File.join(dir, category.gsub(/\s/, "-").gsub(/[^\w-]/, '').downcase), category)

+        end

+      end

+

+      if site.layouts.key? 'category_list'

+        dir = site.config['category_dir'] || 'categories'

+        write_category_list(site, dir, site.categories.keys.sort)

+      end

+    end

+

+    def write_category_index(site, dir, category)

+      index = CategoryIndex.new(site, site.source, dir, category)

+      index.render(site.layouts, site.site_payload)

+      index.write(site.dest)

+      site.static_files << index

+    end

+

+    def write_category_list(site, dir, categories)

+      index = CategoryList.new(site, site.source, dir, categories)

+      index.render(site.layouts, site.site_payload)

+      index.write(site.dest)

+      site.static_files << index

+    end

+  end

+

+end

+

@@ -50,6 +50,11 @@ module OctopressFilters

       end

     end

   end

+  #YearlyPost = Struct.new('YearlyPost', :year, :posts)

+  def yearly_posts(site)

+    #site.posts.reverse.group_by { |p| p.date.strftime("%Y") }.map { |k,v| YearlyPost.new(k,v) }

+    site

+  end

 end

-

 Liquid::Template.register_filter OctopressFilters

+

new file mode 100644

@@ -0,0 +1,49 @@

+##

+## Author: Jose Gonzalez - https://github.com/josegonzalez

+## Source URL: https://github.com/josegonzalez/josediazgonzalez.com/blob/master/_plugins/iterator.rb

+##

+

+#module Jekyll

+  #class Site

+    #alias_method :orig_site_payload, :site_payload

+

+    ## Constuct an array of hashes that will allow the user, using Liquid, to

+    ## iterate through the keys of _kv_hash_ and be able to iterate through the

+    ## elements under each key.

+    ##

+    ## Example:

+    ##   categories = { 'Ruby' => [<Post>, <Post>] }

+    ##   make_iterable(categories, :index => 'name', :items => 'posts')

+    ## Will allow the user to iterate through all categories and then iterate

+    ## though each post in the current category like so:

+    ##   {% for category in site.categories %}

+    ##     h1. {{ category.name }}

+    ##     <ul>

+    ##       {% for post in category.posts %}

+    ##         <li>{{ post.title }}</li>

+    ##       {% endfor %}

+    ##       </ul>

+    ##   {% endfor %}

+    ##

+    ## Returns [ {<index> => <kv_hash_key>, <items> => kv_hash[<kv_hash_key>]}, ... ]

+

+    #def make_iterable(kv_hash, options)

+      #options = {:index => 'name', :items => 'items'}.merge(options)

+      #result = []

+      #kv_hash.sort.each do |key, value|

+        #result << { options[:index] => key, options[:items] => value }

+      #end

+      #result

+    #end

+

+    #def site_payload

+      #payload = orig_site_payload

+      #payload['site']['iterable'].merge!({

+        #'categories'  => make_iterable(self.categories, :index => 'name', :items => 'posts'),

+        #'tags'        => make_iterable(self.tags, :index => 'name', :items => 'posts')

+      #})

+      #payload

+    #end

+

+  #end

+#end

new file mode 100644

@@ -0,0 +1,30 @@

+#

+# Author: Raimonds Simanovskis, http://blog.rayapps.com/

+# Source URL: https://github.com/rsim/blog.rayapps.com/blob/master/_plugins/pygments_cache_patch.rb

+#

+

+require 'fileutils'

+require 'digest/md5'

+

+PYGMENTS_CACHE_DIR = File.expand_path('../../_cache', __FILE__)

+FileUtils.mkdir_p(PYGMENTS_CACHE_DIR)

+

+Jekyll::HighlightBlock.class_eval do

+  def render_pygments(context, code)

+    if defined?(PYGMENTS_CACHE_DIR)

+      path = File.join(PYGMENTS_CACHE_DIR, "#{@lang}-#{Digest::MD5.hexdigest(code)}.html")

+      if File.exist?(path)

+        highlighted_code = File.read(path)

+      else

+        highlighted_code = Albino.new(code, @lang).to_s(@options)

+        File.open(path, 'w') {|f| f.print(highlighted_code) }

+      end

+    else

+      highlighted_code = Albino.new(code, @lang).to_s(@options)

+    end

+    output = add_code_tags(highlighted_code, @lang)

+    output = context["pygments_prefix"] + output if context["pygments_prefix"]

+    output = output + context["pygments_suffix"] if context["pygments_suffix"]

+    output

+  end

+end

deleted file mode 100644

@@ -1,160 +0,0 @@

-<!DOCTYPE html>

-<!--[if IEMobile 7 ]><html class="no-js iem7" manifest="default.appcache?v=1"><![endif]-->

-<!--[if lt IE 7 ]><html class="no-js ie6" lang="en"><![endif]-->

-<!--[if IE 7 ]><html class="no-js ie7" lang="en"><![endif]-->

-<!--[if IE 8 ]><html class="no-js ie8" lang="en"><![endif]-->

-<!--[if (gte IE 9)|(gt IEMobile 7)|!(IEMobile)|!(IE)]><!--><html class="no-js" manifest="default.appcache?v=1" lang="en"><!--<![endif]-->

-<head>

-  <meta charset="utf-8">

-

-  <title>Hello World! I'm Octopress! - My Octopress Blog</title>

-  <meta name="author" content="Your Name">

-  

-

-  <!-- http://t.co/dKP3o1e -->

-  <meta name="HandheldFriendly" content="True">

-  <meta name="MobileOptimized" content="320">

-  <meta name="viewport" content="width=device-width, target-densitydpi=160dpi, initial-scale=1">

-

-  

-

-  <link href="/stylesheets/screen.css" media="screen, projection" rel="stylesheet" type="text/css">

-  <!--<script src="/javascripts/octopress.js" type="text/javascript"></script>-->

-  <script src="javascripts/libs/modernizr-1.7.min.js"></script>

-  <script src="javascripts/libs/ios-viewport-scaling-bug-fix.js"></script>

-  

-  <link href="/atom.xml" rel="alternate" title="My Octopress Blog" type="application/atom+xml"/>

-</head>

-

-<body  >

-  <header><div><h1><a href="/">My Octopress Blog</a></h1>

-</div></header>

-  <nav><div><div>

-  <a href="/atom.xml">Subscribe</a>

-  <form action="http://google.com/search" method="get">

-    <input class="search" type="text" name="q" results="0" placeholder="Search"/>

-    <input type="hidden" name="q" value="site:yoursite.com" />

-  </form>

-</div>

-<ul>

-  <li><a href="/">Blog</a></li>

-  <li><a href="/about/">About</a></li>

-</ul>

-</div></nav>

-  <div>

-    <div>

-      <div id="articles"><article>

-  <header>

-  <h1><a href="/2009/11/13/hello-world/">Hello World! I'm Octopress!</a></h1>

-  <p>

-    

-      <span class="byline author vcard">By <span class="fn">Your Name</span></span>

-    

-    

-      <time datetime="2009-11-13 00:00:00 -0500" pubdate>November 13<span>th</span>, 2009</time>

-    

-    

-      <time class="updated" datetime="2010-03-10 00:00:00 -0500" pubdate>Updated March 10<span>th</span>, 2010</time>

-    

-  </p>

-</header>

-

-<div class="entry"><p><strong>Octopress is a blogging framework designed for hackers</strong>, based on <a href="http://github.com/mojombo/jekyll">Jekyll</a> the blog aware static site generator powering <a href="http://pages.github.com/">Github pages</a>.

-If you don&#8217;t know what Jekyll is, <a href="http://metajack.im/2009/01/23/blogging-with-git-emacs-and-jekyll/">Jack Moffitt</a> wrote a good summary:</p>

-

-<blockquote><p>Jekyll is a static blog generator; it transforms a directory of input files into another directory of files suitable for a blog. The management of the blog is handled by standard, familiar tools like creating and renaming files, the text editor of your choice, and version control.</p></blockquote>

-

-<p><cite><strong>Jack Moffitt</strong> <a href="http://metajack.im/2009/01/23/blogging-with-git-emacs-and-jekyll/">Blogging with Git Emacs and Jekyll</a></cite></p>

-

-<p>There&#8217;s no database to set up, and you get to use tools like Emacs, Vim, or TextMate to write your posts, not some lame in-browser text editor. Just write, generate, deploy, using the same tools and patterns you already use for your daily work.</p>

-

-<p><a href="http://wiki.github.com/imathis/octopress/">Read the wiki to learn more</a></p>

-</div>

-

-

-  

-    <div id="disqus_thread"><script type="text/javascript">

-  var disqus_url = "http://yoursite.com/2009/11/13/hello-world/";

-</script>

-<noscript>

-  <a href="http://imathis.disqus.com/?url=ref">View the discussion thread</a>

-</noscript>

-<script type="text/javascript" src="http://disqus.com/forums/imathis/embed.js"></script>

-</div>

-  

-</article>

-</div>

-      

-        <aside><section>

-  <h1>About Me</h1>

-  <p>Hi, I'm Octopress!</p>

-</section>

-

-<section>

-  <h1>Recent Posts</h1>

-  <ul id="recent_posts">

-    

-      <li class="post">

-        <a href="/2011/04/07/test-of-typography/">Test of Typography</a>

-        <time>April 07, 2011</time>

-      </li>

-    

-      <li class="post">

-        <a href="/2011/03/14/test-post/">Test Post</a>

-        <time>March 14, 2011</time>

-      </li>

-    

-      <li class="post">

-        <a href="/2009/11/13/hello-world/">Hello World! I'm Octopress!</a>

-        <time>November 13, 2009</time>

-      </li>

-    

-  </ul>

-  </section>

-

-

-  <section><h1>Latest Tweets</h1>

-<ul id="tweets">

-  Status updating...

-</ul>

-<p>Follow <a href="http://twitter.com/imathis">@imathis</a></p>

-

-  <script>

-    var twitter_user = "imathis";

-    var show_replies = false;

-    var tweet_count = 3;

-  </script>

-  <script src="/javascripts/twitter.js" type="text/javascript"></script>

-

-</section>

-

-

-

-  <section><h1>My Pinboard</h1>

-<ul id="pinboard_linkroll">Fetching linkroll...</ul>

-<p><a href="http://pinboard.in/u:designenthusiast">My Pinboard Bookmarks &raquo;</a></p>

-</section>

-

-</aside>

-      

-    </div>

-  </div>

-  <footer><div><p>

-  Copyright © 2011 - Your Name -

-  <span class="credit">Powered by <a href="http://octopress.org">Octopress</a></span>

-</p>

-

-  <script language="javascript">

-    var pinboard_user = "designenthusiast";

-    var pinboard_count = "3";

-  </script>

-  <script language="javascript" src="/javascripts/pinboard.js"></script>

-

-</div></footer>

-  <!--[if (lt IE 9) & (!IEMobile)]>

-  <script src="javascripts/libs/DOMAssistantCompressed-2.8.js"></script>

-  <script src="javascripts/libs/selectivizr-1.0.1.js"></script>

-  <script src="javascripts/libs/respond.min.js"></script>

-  <![endif]-->

-</body>

-</html>

deleted file mode 100644

@@ -1,149 +0,0 @@

-<!DOCTYPE html>

-<!--[if IEMobile 7 ]><html class="no-js iem7" manifest="default.appcache?v=1"><![endif]-->

-<!--[if lt IE 7 ]><html class="no-js ie6" lang="en"><![endif]-->

-<!--[if IE 7 ]><html class="no-js ie7" lang="en"><![endif]-->

-<!--[if IE 8 ]><html class="no-js ie8" lang="en"><![endif]-->

-<!--[if (gte IE 9)|(gt IEMobile 7)|!(IEMobile)|!(IE)]><!--><html class="no-js" manifest="default.appcache?v=1" lang="en"><!--<![endif]-->

-<head>

-  <meta charset="utf-8">

-

-  <title>Test Post - My Octopress Blog</title>

-  <meta name="author" content="Your Name">

-  

-

-  <!-- http://t.co/dKP3o1e -->

-  <meta name="HandheldFriendly" content="True">

-  <meta name="MobileOptimized" content="320">

-  <meta name="viewport" content="width=device-width, target-densitydpi=160dpi, initial-scale=1">

-

-  

-

-  <link href="/stylesheets/screen.css" media="screen, projection" rel="stylesheet" type="text/css">

-  <!--<script src="/javascripts/octopress.js" type="text/javascript"></script>-->

-  <script src="javascripts/libs/modernizr-1.7.min.js"></script>

-  <script src="javascripts/libs/ios-viewport-scaling-bug-fix.js"></script>

-  

-  <link href="/atom.xml" rel="alternate" title="My Octopress Blog" type="application/atom+xml"/>

-</head>

-

-<body  >

-  <header><div><h1><a href="/">My Octopress Blog</a></h1>

-</div></header>

-  <nav><div><div>

-  <a href="/atom.xml">Subscribe</a>

-  <form action="http://google.com/search" method="get">

-    <input class="search" type="text" name="q" results="0" placeholder="Search"/>

-    <input type="hidden" name="q" value="site:yoursite.com" />

-  </form>

-</div>

-<ul>

-  <li><a href="/">Blog</a></li>

-  <li><a href="/about/">About</a></li>

-</ul>

-</div></nav>

-  <div>

-    <div>

-      <div id="articles"><article>

-  <header>

-  <h1><a href="/2011/03/14/test-post/">Test Post</a></h1>

-  <p>

-    

-      <span class="byline author vcard">By <span class="fn">Your Name</span></span>

-    

-    

-      <time datetime="2011-03-14 00:00:00 -0400" pubdate>March 14<span>th</span>, 2011</time>

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-        <time>April 07, 2011</time>

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-        <a href="/2011/03/14/test-post/">Test Post</a>

-        <time>March 14, 2011</time>

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-  <h1><a href="/2011/04/07/test-of-typography/">Test of Typography</a></h1>

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-      <time datetime="2011-04-07 19:17:00 -0400" pubdate>April 7<span>th</span>, 2011</time>

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-<div class="entry"><p>In the past I&#8217;ve always designed my own business cards, printed them on expensive card stock, and hand-cut them with an X-Acto knife. My cards were way nicer than those my clients had gotten <em>professionally</em> printed with bubbly ink, no-bleed designs, and cheap paper. Though I put tremendous care into my cards, I never was happy with the design.</p>

-

-<h2>Why Have Business Cards?</h2>

-

-<p>I&#8217;m rarely asked for my business card except when I attend conferences, of which I attend one or two each year. As a freelance contractor, I leave work by walking twenty-five feet from my office to the couch. Many of the

-people I work for I&#8217;ve never met in-person.</p>

-

-<p>When someone gives me their business card, I read it, pocket it, and eventually throw it out &mdash; sometimes before I remember to copy the information to my address book (sorry, just being honest). The reality is, with the ubiquity of the internet and with frictionless social networks like Twitter, I can connect with people immediately. So why have business cards?</p>

-

-<!-- more -->

-

-

-<h3>Inspiration Demands Action</h3>

-

-<p>In one of our campfire chats <a href="http://twitter.com/NTalbott">Nathaniel Talbott</a> showed off his business cards which he printed through <a href="http://moo.com">Moo</a>. They were half the size of regular business cards featuring the company logo on the front, and the url on the back. The unique size of the card intrigued me, and days later I couldn&#8217;t stop thinking about designing a set of mini-cards for myself.</p>

-

-<p><img src="/content/blog/2010/cards/box.jpg" alt="cards in a box" width="300px" class="right"/> Moo&#8217;s <a href="http://moo.com/products/minicards.php">MiniCard&#8217;s</a> are very unique. You can print 100 cards, each with a totally different back. With a typical printing service this would be prohibitively expensive, but with Moo the rules are different. This freedom encourages us to go beyond nicely styled contact information and branding. Some clever uses involve offering unique invite codes for a web application, or sharing a photography portfolio with Moo&#8217;s Flickr import feature.</p>

-

-<p>I realized that I could print several design iterations and decide later which worked best. Without the pressure to choose a single design, I felt the freedom to create.</p>

-

-<h3>The Freedom to Fail</h3>

-

-<p><img src="/content/blog/2010/cards/concepts.jpg" alt="card concepts" width="270px" class="left"/> I could be cheeky and print up half of my cards with my logo on one side and only my Twitter name on the other. For less than $20 for 100 cards, I wasn&#8217;t even concerned about possibly screwing up a whole batch. So that&#8217;s what I did. I designed cards that were good enough and I printed them. If the cards did&#8217;t turn out how I wanted them to, I could improve and print again.</p>

-

-<p><img src="/content/blog/2010/cards/handout.jpg" alt="handout cards" width="220px" class="right"/> The process was fun and simple, and as soon as I finished, I wanted to do it again. When my cards arrived, I was absolutely delighted by the print quality and the care put into their presentation. Smartly Moo even included some beautiful promotional cards to hand out when people inevitably ask about mine.</p>

-

-<h3>A Second Iteration</h3>

-

-<p>After holding the finished product, I began to see how my design could be improved. I learned that Gill Sans is harder to read at a small size in a high contrast print, so I switched to Futura. I showed my cards to some far-sighted friends and adjusted my font size accordingly. I discarded a background gradient (which I should have known wouldn&#8217;t translate well to print) in favor of a solid color. <strong>Sidenote:</strong> On screen, gradients emulate the subtleties of a natural light source, but on a real object it doesn&#8217;t make sense and generally looks bad.</p>

-

-<p>I changed my approach choosing a single design with multiple color variations. In the promotional cards Moo sent me, I learned that they do a fantastic job with bright colors and I wanted to use that boldness in my design. I was inspired by what <a href="http://sethgodin.typepad.com/seths_blog/2009/07/welcome-to-island-marketing.html">Seth Godin said</a>:</p>

-

-<blockquote><p>Every interaction is both precious and an opportunity to delight.</p></blockquote>

-

-<p><img src="/content/blog/2010/cards/holder.jpg" alt="MiniCard Holder" width="220px" class="right"/> I pictured sliding a card out of my <a href="http://moo.com/products/accessories/holders/moo_minicard_holders">MiniCard Holder</a> and revealing another brightly-colored card beneath. As I hand someone a card they&#8217;ll see the flash of color and realize that their card was special, and different from my other cards. That&#8217;s what I want my clients and future clients to feel.</p>

-

-<h3>The Final Design</h3>

-

-<p><img src="/content/blog/2010/cards/all.jpg" alt="all card designs" width="640px"/></p>

-

-<p>The MiniCard&#8217;s unique constraints inspired me with a fresh challenge and their pricing model encouraged me to experiment. Instead of treating business cards like a necessary design task, I saw them as a opportunity to release quickly, fail cheaply, and improve. Now when I give someone a business card, it&#8217;s something valuable to me, and I hope they&#8217;re delighted.</p>

-

-<p><strong>Update:</strong> I thought I&#8217;d share some other great uses of Moo&#8217;s MiniCards. There&#8217;s a fantastic <a href="http://www.flickr.com/groups/moo/pool/">Flikr pool</a>, but here are some of my favorites. Enjoy:</p>

-

-<ul>

-<li><a href="http://www.flickr.com/photos/lushlampwork/4131018201/in/pool-moo">Product</a> <a href="http://www.flickr.com/photos/lushlampwork/4297224179/in/pool-moo">tags</a></li>

-<li><a href="http://www.flickr.com/photos/thisiswoly/4206576342/in/pool-moo">Photography</a> or <a href="http://www.flickr.com/photos/lesleybarnes/4276368956/in/pool-moo">art</a> <a href="http://www.flickr.com/photos/playinprogress/4158223112/in/pool-moo">portfolios</a></li>

-<li><a href="http://www.flickr.com/photos/polkadotcreations/4167249758/in/pool-moo">Gift</a> <a href="http://www.flickr.com/photos/22338102@N04/4278114745/in/pool-moo">tags</a></li>

-<li><a href="http://www.flickr.com/photos/bcome/4177034036/in/pool-moo">An advent calendar</a></li>

-</ul>