source/_includes/google_analytics.html
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 {% if site.google_analytics_tracking_id %}
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 <script type="text/javascript">
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   var _gaq = _gaq || [];
   _gaq.push(['_setAccount', '{{ site.google_analytics_tracking_id }}']);
   _gaq.push(['_trackPageview']);
 
   (function() {
     var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
     ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
   })();
 
 </script>
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 {% endif %}